ŠKODA Showroom

Škoda Logo (1926-1990) The logo with the famous “winged arrow” was first used in 1926. Its origin is shrouded in mystery, though the idea (the stylised head of an Indian wearing a five-feathered headdress) has occasionally been attributed to Škoda Plzeň’s commercial director, Tomáš Maglič. 1999 ŠKODA AUTO Logo (1999 - 2011) ŠKODA AUTO Logo (1999 - 2011) The black-and-green logo, used from 1999, gave the ŠKODA brand greater originality, with black symbolising the hundred-year tradition and green signalling environmental production. 2011 ŠKODA Logo (2011 - 2016) ŠKODA Logo (2011 - 2016) Under the strapline “The New Power of ŠKODA”, in 2011 ŠKODA presented the core elements of its new corporate design – distinguished by freshness and precision. The traditional winged-arrow logo features a new spectrum of colours to look even more distinct and precise than ever before. 2016 ŠKODA Logo (since 2016) ŠKODA Logo (since 2016) The new ŠKODA logo is based on the core proposition “Driven by Inventiveness. Clever Ideas – Since 1895”, which represents the unflagging drive of ŠKODA towards its customers and their needs while accenting the ŠKODA heritage and brand values. The redesigned brand mark, launched in the second half of 2016, is part of the new Corporate Identity and illustrates the close connection to the VW Group. One significant change concerns the wordmark, which, in the new layout, is underneath the picturemark with the winged arrow in a

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